That’s not typically an all-in-one package.
“Generally speaking, highly creative types aren’t necessarily also strong technically,” McDonald says. “Good sales engineers need to be personable, intuitive, caring, and smart. They need top-notch people skills to deliver the brand of outrageously great customer service we’re famous for. They’ve got to be empathetic listeners, but also assertive enough to ultimately sell their product. The kicker is that they also need deep technical chops in the field of computer recording and music to sell these fairly complex products.”
“This is a commission-based job that takes persistence, the fortitude to make 80 sales calls a day, and the organizational skills to be able to do it effectively,” McDonald says. “We look for a unique combination of traits and skills because of the position, but they also reflect changes in the music industry as a whole. New technology has transformed the core of the business, and most music is now recorded using sophisticated computer technology.”